Japan’s growing silver market – An attractive business opportunity for foreign companies?

Florian Kohlbacher, Pascal Gudorf and Cornelius Herstatt
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Pascal Gudorf: German Chamber of Commerce and Industry in Japan in Tokyo
Cornelius Herstatt: Institute for Technology and Innovation Management at Hamburg University of Technology (TUHH)

A chapter in From Grey to Silver, 2011, pp 189-205 from Springer

Abstract: Abstract Japan is often considered a lead market for silver products as it is the country that has experienced the most dramatic demographic change. It has been labelled the most advanced in terms of product development and innovation, with – at least according to the stereotypical view – very affluent, free-spending, and demanding customers. The deeply rooted changes in the structure of Japan’s population raise a number of critical questions that companies need to address. The impact of demographic change on human resource management, marketing management, sales, and other business functions is tremendous.

Keywords: Human Resource Management; Demographic Change; German Company; Business Opportunity; Foreign Company (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-15594-9_17

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DOI: 10.1007/978-3-642-15594-9_17

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