NetworkingNetworking as a Strategy for Small and Medium Professional Service Firms

Stephan Kaiser () and Max Josef Ringlstetter ()
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Stephan Kaiser: Universität der Bundeswehr München, Wirtschafts- und Organisationswissenschaften
Max Josef Ringlstetter: Katholische Universität Eichstätt-Ingolstadt, Lehrstuhl für ABWL, Organisation und Personal

Chapter Chapter 12 in Strategic Management of Professional Service Firms, 2011, pp 161-171 from Springer

Abstract: Abstract Next to the big representative ones, more and more small and medium professional service firmsSmall and Medium Professional Service Firms characterize the way the sector appears. In the past they have not been given much attention, since in the end it was only the large professional service firms that had the decisive control of developments in the sector. In the meantime, this situation has changed such that the number of smaller and medium professional service firms has increased considerably. This can be ascribed, e.g., to spin-offs and increased demand from smaller and medium companies with a limited budget for professional services. In this book we would like to compensate for this omission by addressing the strategic growth possibilities for small and medium professional service firms, in particular with focus on the networking of added value processes and use of social capitalSocial Capital .

Keywords: Social Capital; Audit Firm; Structural Bridge; Structural Hole; Network Partner (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-16063-9_12

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DOI: 10.1007/978-3-642-16063-9_12

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