The High-Tech Innovation “ParcelRobot”: Patent Strategy and Communication Tools

Moritz Rohde (), Nicole Pfeffermann (), Wolfgang Echelmeyer () and Carsten Rasch ()
Additional contact information
Moritz Rohde: Bremer Institut für Produktion und Logistik GmbH
Nicole Pfeffermann: Jacobs University Bremen
Wolfgang Echelmeyer: Reutlingen University
Carsten Rasch: ThyssenKrupp Krause GmbH

Chapter Chapter 25 in Strategies and Communications for Innovations, 2011, pp 379-395 from Springer

Abstract: Abstract This book chapter presents a case study on the “ParcelRobot”, which was a successful open innovation project in logistics industry. It focussed on a patent strategy and communication tools for the developed high-tech innovation. After introducing the open innovation process with a dialog perspective, sequential steps for the technology development are briefly described. Subsequently, a lead user-oriented perspective on the patent and licensing strategy is provided under consideration of the complex structures in the open innovation network. Several communication tools relating to four communication channels and the initial impacts of the communication activities for the high-tech innovation are presented. Results were supported by a German survey that was conducted at market launch. The market penetration activities outline the future development of the robot system. Finally, this book chapter concludes with key leanings from the open innovation project regarding the patent strategy and communication of high-tech innovations.

Keywords: Trade Fair; Innovation Process; Open Innovation; Robot System; Communication Tool (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-17223-6_25

Ordering information: This item can be ordered from
http://www.springer.com/9783642172236

DOI: 10.1007/978-3-642-17223-6_25

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().