Strategies and Communications for Innovations

Edited by Michael Hülsmann () and Nicole Pfeffermann ()

in Springer Books from Springer

Date: 2011
ISBN: 978-3-642-17223-6
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Chapters in this book:

Ch Chapter 1 Challenges, Approaches, and Strategic Aspects of Innovation

Michael Hülsmann and Nicole Pfeffermann

Ch Chapter 10 An Integrated Approach to Communications in the Open Innovation Process

Manfred Bruhn and Grit Mareike Ahlers

Ch Chapter 11 Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies

Claudia Mast

Ch Chapter 12 The Scent of Innovation: Towards an Integrated Management Concept for Visual and Scent Communication of Innovation

Nicole Pfeffermann

Ch Chapter 13 The Linkage Between Strategy and Communication for Innovation

Nicole Pfeffermann and Michael Hülsmann

Ch Chapter 14 Research and Development, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations

Alexander Brem, Mostafa Hashem Sherif, Liora Katzenstein, Kai-Ingo Voigt and Dominique Marcel Lammer

Ch Chapter 15 A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets

Bill Donaldson, Thomas O’Toole and Mary Holden

Ch Chapter 16 Strategic Planning for Communication of Innovation: Crowdsourcing as Social Capital

Sherry Devereaux Ferguson

Ch Chapter 17 Achieving Market Leadership for Innovation Through Communication

Eric Viardot

Ch Chapter 18 Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networks

Nicole Pfeffermann

Ch Chapter 19 Science Comes Alive! The Internet Film Portal DFG Science TV

Eva-Maria Streier, Nicole Pfeffermann and Jörn Grapp

Ch Chapter 2 Strategic Open Innovation: Basics, Actors, Tools and Tensions

Kathrin M. Möslein and Bastian Bansemir

Ch Chapter 20 DHL Open Innovation: Program for the Development, Deployment and Promotion of Innovative Solutions in Logistics

Keith Ulrich

Ch Chapter 21 Communication Management Via Web: The Web-Based Tool ICOM Compass

Hans-Werner Jäger and Annegret Jäger

Ch Chapter 22 Case Study Electro-Mobility: RWE Mobility

Katja Reimann and Carolin Reichert

Ch Chapter 23 A Holistic Approach to Communicating Innovations: Siemens and Its Environmental Portfolio

Ulrich Eberl

Ch Chapter 24 User-Centered Radical Innovation at Deutsche Telekom Laboratories

Fee Steinhoff and Henning Breuer

Ch Chapter 25 The High-Tech Innovation “ParcelRobot”: Patent Strategy and Communication Tools

Moritz Rohde, Nicole Pfeffermann, Wolfgang Echelmeyer and Carsten Rasch

Ch Chapter 3 Challenges and Visual Solutions for Strategic Business Model Innovation

Martin J. Eppler and Friederike Hoffmann

Ch Chapter 4 Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability: How to Decode Its Contribution Comprehensively

Michael Hülsmann, Meike Tilebein, Philip Cordes and Vera Stolarski

Ch Chapter 5 Developing a Technology Intelligence Strategy to Access Knowledge of Innovation Clusters

Rani J. Dang, Letizia Mortara, Ruth Thomson and Tim Minshall

Ch Chapter 6 Social Innovation and Interactive Value Creation as Strategic Demand for Management

Ralf Kopp

Ch Chapter 7 Communication of Innovation: Marketing, Diffusion, and Frameworks

Nicole Pfeffermann and Michael Hülsmann

Ch Chapter 8 Innovation Marketing: An Introduction

Fee Steinhoff and Volker Trommsdorff

Ch Chapter 9 The Role of Word of Mouth in the Diffusion of Innovation

Tim Mazzarol

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DOI: 10.1007/978-3-642-17223-6

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