Challenges and Visual Solutions for Strategic Business Model Innovation

Martin J. Eppler () and Friederike Hoffmann ()
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Martin J. Eppler: Universität St. Gallen
Friederike Hoffmann: Universität St. Gallen

Chapter Chapter 3 in Strategies and Communications for Innovations, 2011, pp 25-36 from Springer

Abstract: Abstract Business model innovation is a key task of an organization’s senior management team. Little is known, however, about business model innovation challenges that need to be addressed and how managers can structure the task of developing novel and commercially viable business models. This chapter analyzes the challenges an organization faces when changing the current business model and proposes visual solutions to overcome these challenges and develop new business models in existing firms. The argument supporting this proposition is developed in three stages: First, based on the existing management literature on business models, this chapter derives a set of challenges for business model innovation. Second, leveraging current visualization research, the chapter discusses several visual solutions to these specific challenges. Finally, we discuss how the characteristics of visual tools can practically support senior management teams in meeting the challenges of business model innovation.

Keywords: Business Model; Business Model Innovation; Visual Tool; Cognitive Challenge; Dominant Logic (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-17223-6_3

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DOI: 10.1007/978-3-642-17223-6_3

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