Social Innovation and Interactive Value Creation as Strategic Demand for Management

Ralf Kopp ()
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Ralf Kopp: ZWE der TU Dortmund

Chapter Chapter 6 in Strategies and Communications for Innovations, 2011, pp 73-93 from Springer

Abstract: Abstract The terms “open innovation” and “interactive value creation” have become guiding metaphors in the international academic debate and also in day-to-day business. On the one hand, they stimulate a paradigmatic development that involves increasing integration of the external knowledge of various different groups of actors (such as joint venture partners, companies, customers, supplier, universities, etc.). On the other hand, the two terms also characterize a set of specific internet-based methods integrating information about needs of customers. Enterprise 2.0 represents corporate and management structures that are specially designed to suit these two perspectives. They are based on a new understanding of innovation into which they feed new management practices. Management innovation and innovation management are clearly two sides of the same coin.

Keywords: Knowledge Management; Innovation Process; Open Innovation; External Actor; External Knowledge (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-17223-6_6

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DOI: 10.1007/978-3-642-17223-6_6

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