Introduction

Rudolf Grünig and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Dirk Morschett: University of Fribourg

Chapter 0 in Developing International Strategies, 2012, pp 1-8 from Springer

Abstract: Abstract Internationalization or globalization touches every aspect of human society, extending well beyond economic relationships to areas such as social structures, work and leisure patterns, the spread of knowledge, concerns about the natural environment, and the causes and resolutions of armed conflicts. In response to these and many other areas in which the world has grown together in complex ways, we now routinely speak of the Global Village.

Keywords: Strategic Planning; Armed Conflict; International Context; Entry Mode; Corporate Strategy (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-24725-5_1

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DOI: 10.1007/978-3-642-24725-5_1

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