Developing International Strategies

Rudolf Grünig () and Dirk Morschett ()
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Rudolf Grünig: University of Fribourg
Dirk Morschett: University of Fribourg

in Springer Books from Springer

Date: 2012
ISBN: 978-3-642-24725-5
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Chapters in this book:

Introduction

Rudolf Grünig and Dirk Morschett

Facts and figures about internationalization

Rudolf Grünig and Dirk Morschett

Drivers of internationalization for companies

Rudolf Grünig and Dirk Morschett

Strategic planning in general

Rudolf Grünig and Dirk Morschett

Strategic planning of a domestic company as the starting point for going international

Rudolf Grünig and Dirk Morschett

Introduction to strategic planning in the international context

Rudolf Grünig and Dirk Morschett

Evaluating new markets

Rudolf Grünig and Dirk Morschett

Evaluating market entry modes

Rudolf Grünig and Dirk Morschett

Developing an internationalization strategy for new markets

Rudolf Grünig and Dirk Morschett

Evaluating new production and sourcing locations

Rudolf Grünig and Dirk Morschett

Evaluating foreign operation modes

Rudolf Grünig and Dirk Morschett

Developing an internationalization strategy for production and sourcing

Rudolf Grünig and Dirk Morschett

Determining the level of integration and responsiveness

Rudolf Grünig and Dirk Morschett

Defining the strategic businesses

Rudolf Grünig and Dirk Morschett

Defining the strategic objectives

Rudolf Grünig and Dirk Morschett

Determining the level of standardization and differentiation of market offers

Rudolf Grünig and Dirk Morschett

Configuring the value creation process and determining the operation modes

Rudolf Grünig and Dirk Morschett

The process of strategic planning in an international company

Rudolf Grünig and Dirk Morschett

Closing remarks

Rudolf Grünig and Dirk Morschett

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-642-24725-5

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DOI: 10.1007/978-3-642-24725-5

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