Evaluating new markets

Rudolf Grünig and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Dirk Morschett: University of Fribourg

Chapter 6 in Developing International Strategies, 2012, pp 99-122 from Springer

Abstract: Abstract The analysis of potential new markets and the ensuing selection of the attractive ones are tasks which make great demands, both in terms of content and methodology.

Keywords: Potential Market; Foreign Agency; Political Risk; Initial List; Food Retailing (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-24725-5_7

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DOI: 10.1007/978-3-642-24725-5_7

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