Strategic planning in general

Rudolf Grünig and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Dirk Morschett: University of Fribourg

Chapter 3 in Developing International Strategies, 2012, pp 47-63 from Springer

Abstract: Abstract As Figure 3.1 reveals, the term strategy can refer either to intended strategies or to realized strategies. Given that strategic plans are very rarely realized completely, intended strategies and realized strategies normally diverge to a greater or lesser extent. Accordingly, in the figure below, Case 2 is more probable than Case 1. Of course, it is also possible that a company has no intended strategy, and this is Case 3. Here, the realized strategy is the product of individual decisions and can be characterized as an emerged strategy (Grünig/Kühn, 2011, p. 7; Mintzberg, 1994, pp. 23 ff.).

Keywords: Competitive Advantage; Strategic Planning; Business Strategy; Mission Statement; Standard Process (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-24725-5_4

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DOI: 10.1007/978-3-642-24725-5_4

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