Strategic planning of a domestic company as the starting point for going international

Rudolf Grünig and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Dirk Morschett: University of Fribourg

Chapter 4 in Developing International Strategies, 2012, pp 65-87 from Springer

Abstract: Abstract As Section 2.2 shows, internationalization is often the result of unsatisfactory prospects in the home market. Portfolio analysis and the Ansoff matrix of growth options are two tools used in strategic analysis which can help a domestically based company to investigate the possibilities of entering new markets. We now present each in turn.

Keywords: Strategic Planning; Creation Process; International Context; Free Cash Flow; Growth Option (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-24725-5_5

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DOI: 10.1007/978-3-642-24725-5_5

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