Defining the strategic objectives

Rudolf Grünig and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Dirk Morschett: University of Fribourg

Chapter 14 in Developing International Strategies, 2012, pp 261-271 from Springer

Abstract: Abstract The central task of a corporate strategy is to determine the strategic goals of the company, in particular target market positions for its different businesses, for a fixed planning period, such as five years. By setting out the planned development of the company in this way, a framework of reference is created which the company’s leaders can orientate themselves to.

Keywords: Cash Flow; Business Unit; Contribution Margin; Strategic Goal; Free Cash Flow (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-24725-5_15

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DOI: 10.1007/978-3-642-24725-5_15

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