Developing an internationalization strategy for new markets

Rudolf Grünig and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Dirk Morschett: University of Fribourg

Chapter 8 in Developing International Strategies, 2012, pp 149-163 from Springer

Abstract: Abstract Chapter 8 sets out a process which can be used when developing an internationalization strategy for new markets together with the associated market entry programs. This proposal is based on our earlier discussion of how to select markets in Chapter 6 and also on the presentation of market entry modes in Chapter 7.

Keywords: Feasibility Study; Potential Market; Market Entry; Entry Mode; Free Cash Flow (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-24725-5_9

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DOI: 10.1007/978-3-642-24725-5_9

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