The process of strategic planning in an international company

Rudolf Grünig and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Dirk Morschett: University of Fribourg

Chapter 17 in Developing International Strategies, 2012, pp 323-346 from Springer

Abstract: Abstract For an international company, strategic planning is a highly complex task. If a company serves a number of different geographical markets and/or produces in more than one country, this makes strategic planning considerably more difficult than in a domestic company. In order to develop strategies for its future, the international company has to resolve issues that the domestic company simply does not have.

Keywords: International Company; Strategic Planning; Mission Statement; Business Unit; Corporate Strategy (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-24725-5_18

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DOI: 10.1007/978-3-642-24725-5_18

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