Defining the strategic businesses

Rudolf Grünig and Dirk Morschett
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Rudolf Grünig: University of Fribourg
Dirk Morschett: University of Fribourg

Chapter 13 in Developing International Strategies, 2012, pp 249-259 from Springer

Abstract: Abstract Companies are complex multi-layered systems. For this reason, it is difficult to achieve an adequately comprehensive overview of a company: both company staff and outsiders will typically look first of all at sales statistics and/or at the organizational chart. These two approaches offer an overview from different perspectives. The sales statistics link current sales to products, markets and customer groups, while the organigram shows how tasks are distributed between organizational units.

Keywords: Business Unit; Country Market; Customer Group; Market Offer; Strategic Business (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-3-642-24725-5_14

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