CM1: Customer Segmentation and Supply Chain Strategy

Erik Hofmann (), Patrick Beck () and Erik Füger ()
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Erik Hofmann: University of St.Gallen, Kerkhoff Competence Center of Supply Chain Management, Chair of Logistics Management
Patrick Beck: University of St.Gallen, Chair of Logistics Management
Erik Füger: Inova Management AG

Chapter Chapter 3 in The Supply Chain Differentiation Guide, 2012, pp 47-79 from Springer

Abstract: Abstract The target of the CM1 is a homogeneous segmentation of the current customers of a company into separate segments. Furthermore, the customer segments are merged with supply chain strategies to present options for the design of various pipelines within a supply chain.

Keywords: Supply Chain; Analytic Hierarchy Process; Product Life Cycle; Customer Segment; Customer Lifetime Value (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-31936-5_3

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DOI: 10.1007/978-3-642-31936-5_3

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