Introduction

Sandra Diehl () and Matthias Karmasin ()
Additional contact information
Sandra Diehl: Alpen-Adria Universität Klagenfurt
Matthias Karmasin: Alpen-Adria Universität Klagenfurt

Chapter 1 in Media and Convergence Management, 2013, pp 1-5 from Springer

Abstract: Abstract Convergence, derived from the Latin word convergare, is a word that has gained an enormous amount of attention within the last years. It is used to describe the merging of formerly distinct functions, markets and fields of application, further changing the way companies operate as well as how consumers perceive and process (media) content. Four aggregation levels of convergence can be distinguished (Wirtz2011: 52).

Keywords: Corporate Social Responsibility; Business Model; Consumer Behavior; Technology Acceptance Model; Music Industry (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-36163-0_1

Ordering information: This item can be ordered from
http://www.springer.com/9783642361630

DOI: 10.1007/978-3-642-36163-0_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().