Media and Convergence Management

Edited by Sandra Diehl () and Matthias Karmasin ()

in Springer Books from Springer

Date: 2013
Edition: 2013
ISBN: 978-3-642-36163-0
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Chapters in this book:

Ch 1 Introduction

Sandra Diehl and Matthias Karmasin

Ch 2 Business Modelling and Convergence

Veronika Gustafsson and Erich J. Schwarz

Ch 3 Managing the Convergence of Industries: Archetypes for Successful Business Models

Fredrik Hacklin, David Klang and Pius Baschera

Ch 4 The Internet and the Value Chains of the Media Industry

Thomas Hess and Christian Matt

Ch 5 Media Convergence and Convergence Strategies in Human Resource Management

Christian Scholz and Stefanie Müller

Ch 6 Convergence and Controlling

Friederike Wall and Gernot Mödritscher

Ch 7 Convergence in Global Markets: The Great Standardization Versus Localization Debate Is (Finally) Put to Rest

Barbara Mueller and Charles R. Taylor

Ch 8 A Process for Managing the Re-convergence of Marketing Functions

Edward C. Malthouse

Ch 9 Cross-media Advertising: Brand Promotion in an Age of Media Convergence

Hilde Voorveld, Edith Smit and Peter Neijens

Ch 10 Managing Brands in a Converging Media Environment

Tobias Langner, Philipp Brune and Alexander Fischer

Ch 11 Convergence and Consumer Behavior

Ralf Terlutter and Martina Moick

Ch 12 Media Convergence and Media Multitasking

Snezhanka Kazakova and Verolien Cauberghe

Ch 13 Conceptualizing Audiences in Convergent Media Environments

Uwe Hasebrink and Sascha Hölig

Ch 14 The Interplay of Technology Development and Media Convergence: Examples

Hermann Hellwagner

Ch 15 Technology, Convergence, and the Internet of Things

John N. Gathegi

Ch 16 Towards a Better Understanding of Mobile Marketing: Theoretical Construction of Ubiquity

Shintaro Okazaki and Felipe Mendez

Ch 17 Convergence, Crisis and the Digital Music Economy

Paschal Preston and Jim Rogers

Ch 18 Media Development and Convergence in the Music Industry

Carsten Winter

Ch 19 Convergent Journalism—Newsrooms, Routines, Job Profiles and Training

Andy Kaltenbrunner and Klaus Meier

Ch 20 The Many Faces of Interactivity in Convergent Media Environments. Assessing Uses and Effects of Interactivity from a User and Management Perspective

Birgit Stark

Ch 21 Convergence and Corporate Social Responsibility: The Need for Using a Networking Concept for Stakeholder Management

Anke Trommershausen

Ch 22 Regulating Media Convergence: Supranational and Global Paradigms

Katharine Sarikakis and Joan Ramon Rodriguez-Amat

Ch 23 New Competencies for the Future: How Changes and Trends In Media Convergence Demand New Skills From The Workforce

Sandra Diehl, Matthias Karmasin, Andrea Leopold and Isabell Koinig

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DOI: 10.1007/978-3-642-36163-0

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