Convergence and Corporate Social Responsibility: The Need for Using a Networking Concept for Stakeholder Management

Anke Trommershausen ()
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Anke Trommershausen: Bauhaus-Universität Weimar

Chapter 21 in Media and Convergence Management, 2013, pp 317-335 from Springer

Abstract: Abstract Today, the convergent network company characterizes the media industry. At the heart of the TIM (telecommunication, IT, media) industry are fast changing business networks that multiply the number and complexity of stakeholders. Relating and meeting their stakes is the basis for a professional approach to corporate social responsibility (CSR). Introducing basic assumptions about convergence, stakeholder management, and CSR, this chapter points to the need for a networking concept for stakeholder management by referring to a network theory of stakeholder influences and the conception of Communication Power.

Keywords: Corporate Social Responsibility; Betweenness Centrality; Stakeholder Theory; Media Company; Stakeholder Management (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-36163-0_21

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DOI: 10.1007/978-3-642-36163-0_21

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