Media Development and Convergence in the Music Industry

Carsten Winter ()
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Carsten Winter: Hochschule für Musik, Theater und Medien Hannover

Chapter 18 in Media and Convergence Management, 2013, pp 261-281 from Springer

Abstract: Abstract This article aims to provide a greater understanding of convergence as process as well as moment of the inhomogeneous integration of differences within the development of media. The example here is the new role of “media prosumer”. It shows how the consequence is not a simple mix of the roles “consumer” and “producer”, but again something new in the history of the development of new media as a means of production for everybody. Today’s digital network media such as Facebook, YouTube, Spotify or SoundCloud allow consumers to share, to distribute, to publish, to criticise, to collaborate or even to produce music in a way that was previously only possible for corporations or organisations. This creates a challenge for convergence strategies within related processes of convergence which are explained in the final section of the chapter.

Keywords: Ordinary People; Social Innovation; Print Medium; Network Medium; Creation Potential (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-36163-0_18

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DOI: 10.1007/978-3-642-36163-0_18

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