The Interplay of Technology Development and Media Convergence: Examples

Hermann Hellwagner ()
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Hermann Hellwagner: Alpen-Adria-Universität Klagenfurt

Chapter 14 in Media and Convergence Management, 2013, pp 205-220 from Springer

Abstract: Abstract This chapter explores the position that media convergence is characterized by interplaying “technology push” and “application pull” forces in the media world. Several examples will be discussed to illustrate how research, technology development, and standardization on the one hand and rich media applications and services on the other hand relate to each other. For “technology push” aspects, past developments in digital coding (compression) and storage of audiovisual content, the importance of standardization and interoperability, and advances in wired and wireless broadband networks will be reviewed. As “application pull” aspects, more recent developments will be considered: the growing demand of users for multimedia content, the increasing diversity of devices that are used to consume media, and the quest for higher quality and novel forms of media content. As an outlook on the future, truly immersive communication as well as mixed-reality systems will be briefly addressed.

Keywords: Multimedia Content; High Efficiency Video Code; Scalable Video Code; International Telecommunication Union; Move Picture Expert Group (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-36163-0_14

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DOI: 10.1007/978-3-642-36163-0_14

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