Managing the Convergence of Industries: Archetypes for Successful Business Models

Fredrik Hacklin (), David Klang () and Pius Baschera ()
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Fredrik Hacklin: ETH Zürich
David Klang: ETH Zürich
Pius Baschera: ETH Zürich

Chapter 3 in Media and Convergence Management, 2013, pp 25-36 from Springer

Abstract: Abstract When technologies converge, entire industry sectors are likely to do the same. In order for such transitions to succeed, not only are novel products and services needed, so too is the design of appropriate business models. In this context, it is particularly important from a firm’s perspective to critically question any affiliation to a particular industry. Instead, the business model should become the focus of innovation activities. Using a structured approach, managers can analyze their existing business model with respect to a converging industry sector early on, in order to be able to adapt it well in time to newly emerging market conditions.

Keywords: Business Model; Industry Sector; Music Industry; Technological Convergence; Business Line (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-642-36163-0_3

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