Limitations and Future Research

Severin Dennhardt

Chapter 11 in User-Generated Content and its Impact on Branding, 2014, pp 113-114 from Springer

Abstract: Abstract In closing, several important key areas for further research are identified which are not only suggested by the findings but also address limitations inherent in the research presented in the course of this thesis.

Keywords: Social Media; Marketing Strategy; Brand Equity; Social Nature; Corporate Brand (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-02350-8_11

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DOI: 10.1007/978-3-658-02350-8_11

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