User-Generated Content and its Impact on Branding

Severin Dennhardt

in Springer Books from Springer

Date: 2014
ISBN: 978-3-658-02350-8
References: Add references at CitEc
Citations: View citations in EconPapers (4)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 Introduction

Severin Dennhardt

Ch 2 Theoretical Framework

Severin Dennhardt

Ch 3 Research Setting

Severin Dennhardt

Ch 4 Methodology

Severin Dennhardt

Ch 5 Overview of Papers Included in Doctoral Thesis

Severin Dennhardt

Ch 6 User-generated Brands: What Corporate Brands Can Learn from Brand Management in Virtual Worlds

Severin Dennhardt

Ch 7 Perception of User-generated Brands: A New Power in the Minds of Consumers?

Severin Dennhardt

Ch 8 The Value-enhancing Role of Social Networks Around Brands: The Concept of Social Brand Value

Severin Dennhardt

Ch 9 The Impact of User Interactions in Social Media on Brand Awareness and Purchase Intention: The Case of MINI on Facebook

Severin Dennhardt

Ch 10 Contributions and Implications

Severin Dennhardt

Ch 11 Limitations and Future Research

Severin Dennhardt

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-02350-8

Ordering information: This item can be ordered from
http://www.springer.com/9783658023508

DOI: 10.1007/978-3-658-02350-8

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().