Overview of Papers Included in Doctoral Thesis

Severin Dennhardt

Chapter 5 in User-Generated Content and its Impact on Branding, 2014, pp 29-31 from Springer

Abstract: Abstract This cumulative dissertation consists of a number of published and unpublished papers either in conference proceedings or journals and follows the standards for cumulative dissertations at the University of Innsbruck – School of Management.

Keywords: Social Media; Virtual World; Purchase Intention; Price Premium; Social Science Citation Index (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-02350-8_5

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DOI: 10.1007/978-3-658-02350-8_5

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