A Blueprint of the Customer – Design of a Method for an extended View on Customer Processes in BPM

Michael Hewing ()
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Michael Hewing: Freie Universität Berlin

Chapter 4 in Business Process Blueprinting, 2014, pp 73-114 from Springer

Abstract: Abstract After the problem is identified, the motivation for research described and the objectives of a solution defined, the DSRM next schedules the design, development and demonstration of the artifact (activity 3 and 4). As the activities of the DSRM build upon each other, they should be considered of similar value from a scientific point of view. However, the designed artifact is often seen as the centerpiece of research projects. This is most probably due to the added value that is intended to arise from the artifact in practice.

Keywords: Service Blueprint; Usage Process; Service Offer; Service Marketing; Business Process Modeling Notation (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-658-03729-1_4

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