Management of Permanent Change—New Challenges and Opportunities for Change Management

Horst Albach (), Heribert Meffert (), Andreas Pinkwart () and Ralf Reichwald ()
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Horst Albach: HHL Leipzig Graduate School of Management
Heribert Meffert: HHL Leipzig Graduate School of Management
Andreas Pinkwart: HHL Leipzig Graduate School of Management
Ralf Reichwald: HHL Leipzig Graduate School of Management

Chapter 1 in Management of Permanent Change, 2015, pp 3-21 from Springer

Abstract: Abstract Organizational management theory chases after practice. The theory remains rather static, and in practice managers constantly have to adapt their companies under permanent change. Joseph Schumpeter considered the “pioneers” as those companies that accelerate change and the “latecomers” as those that fight to keep pace. Schumpeter answered the question of who the pioneers are and what latecomers do for survival in permanent situations of change, calling it a process of “creative destruction”: companies develop new products in their research departments displacing old products from the market.

Keywords: Corporate Governance; Change Process; Change Management; Permanent Change; Brand Management (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-658-05014-6_1

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