Insights from theory

Aline Krämer ()
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Aline Krämer: Chair of Corporate Sustainability

Chapter 2 in Low-Income Consumers as a Source of Innovation, 2015, pp 15-90 from Springer

Abstract: Abstract The present study builds on insights from two streams of research: innovation research – in particular open innovation and customer integration – and research on low-income or “base of the pyramid” (BoP) markets. Of these two areas, innovation research provides the main theoretical background of this study.

Keywords: Innovation Process; Open Innovation; Tacit Knowledge; Creative Idea; Business Model Innovation (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-08930-6_2

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DOI: 10.1007/978-3-658-08930-6_2

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