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Low-Income Consumers as a Source of Innovation

Aline Krämer ()
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Aline Krämer: Chair of Corporate Sustainability

in Springer Books from Springer

Date: 2015
Edition: 2015
ISBN: 978-3-658-08930-6
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Chapters in this book:

Ch 1 Introduction
Aline Krämer
Ch 2 Insights from theory
Aline Krämer
Ch 3 Research design
Aline Krämer
Ch 4 Insights from the field: Case studies
Aline Krämer
Ch 5 Cross-case analysis and discussion
Aline Krämer
Ch 6 Summary and outlook
Aline Krämer

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-08930-6

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DOI: 10.1007/978-3-658-08930-6

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