Summary and outlook

Aline Krämer ()
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Aline Krämer: Chair of Corporate Sustainability

Chapter 6 in Low-Income Consumers as a Source of Innovation, 2015, pp 299-312 from Springer

Abstract: Abstract When it comes to doing market research for new product development, companies have traditionally seen consumers as a source of information who “speak only when spoken to” (von Hippel 1978, 243). The company’s role is to capture their needs and preferences, and ultimately to develop appropriate solutions. Over the last decade, researchers and practitioners have realized that consumers can also be a source of innovation, helping discover solutions that meet their own needs.

Keywords: Innovation Process; Innovation Research; Creativity Research; Creative Idea; Product Developer (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-08930-6_6

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DOI: 10.1007/978-3-658-08930-6_6

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