Transformation und Strategie

Michael Nenninger () and Melanie Seidel ()
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Michael Nenninger: Voycer Digital GmbH
Melanie Seidel: Voycer Digital GmbH

Chapter Kapitel 7 in Praxisleitfaden Customer Centricity, 2021, pp 147-164 from Springer

Abstract: Zusammenfassung Jede Transformation hin zur Customer Centricity ist nur so gut wie ihre Planung im Rahmen einer entsprechenden Strategie.

Date: 2021
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DOI: 10.1007/978-3-658-33495-6_7

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