Appropriate Tools for Negotiation Success
Marc Helmold (),
Tracy Dathe () and
Florian Hummel
Chapter 5 in Successful Negotiations, 2022, pp 113-122 from Springer
Abstract:
Summary The industry structure analysis according to the Five Forces Model is a strategic management tool developed by Michael E. Porter. As the name suggests, the model is used to analyze the competitiveness, positioning and attractiveness of a sector or industry. Usually, the analysis of the industry is followed by a detailed strengths and weaknesses (SWOT) analysis. Porter’s industry analysis is used to determine the attractiveness of an industry and one’s negotiating position in conjunction with the strengths and weaknesses analysis. In addition to the industry structure and SWOT analysis, tools such as the risk and opportunity analysis (ROP) or the margin enhancement plan are ideal supplements in negotiations.
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-35701-6_5
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DOI: 10.1007/978-3-658-35701-6_5
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