Strategic Partner Management

Klaus Krause and Tobias Schnitzler ()
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Klaus Krause: Krause3PM Partner Management in Business
Tobias Schnitzler: Vienna University of Economics and Business

Chapter 4 in Business Partner Management, 2022, pp 149-153 from Springer

Abstract: Abstract Stratēgía: in ancient Greek, this term meant “field command, field art” and stratēgós was used to describe the “commander” who commanded his army – stratós. In terms of business management, the term “strategy” stands for the medium to long-term plan to achieve the company’s goals. Strategic thinking is also important for partner management! In this chapter, various strategic methods are presented.

Date: 2022
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DOI: 10.1007/978-3-658-37475-4_4

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