Measuring the Effective Impact of Out-of-Home Formats Using Neuroscience

Grant Guesdon ()
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Grant Guesdon: Out Door Media Association

A chapter in Out-of-Home-Kommunikation, 2023, pp 331-342 from Springer

Abstract: Abstract Presentation of an australian neuroscience study measuring the impact on the audience when they are viewing different Out of Home formats and the application of results as a media measurement metric.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-38119-6_20

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DOI: 10.1007/978-3-658-38119-6_20

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