Turning a Shopping Location Into a Brand!

Hermann W. Braun (shoppermarketingconsulting@hermannw-braun.de)

Chapter 16 in Multisensory in Stationary Retail, 2023, pp 223-245 from Springer

Abstract: Abstract I make brands by addressing the relevant motivators of the addressees in a credible and understandable way and leading them to an emotional connection. Then, in all my marketing processes, I have to deliver on my promise and make it tangible and tangible. In doing so, I have an easier time as a shopping destination appealing to my shoppers, but a much harder time in all my marketing processes and outlets making the promise tangible. For this reason, any mistake in positioning is like intravenous poison or at least ineffective and wasted money. Listen carefully as you read.

Date: 2023
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DOI: 10.1007/978-3-658-38227-8_16

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