Multisensory in Stationary Retail
Edited by Gunnar Mau (),
Markus Schweizer () and
Christoph Oriet ()
in Springer Books from Springer
Date: 2023
ISBN: 978-3-658-38227-8
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Chapters in this book:
- Ch 1 Multisensory in Stationary Retail: Principles and Practice in Customer-Centered Store Design – Neuromerchandising at the Point of Sale
- Achim Fringes
- Ch 2 The Emotional Organization: Feelings, Senses, Consciousness
- Beat Grossenbacher and Brigitte Mäder
- Ch 3 Perception Research and Its Significance for Retail Marketing and Shopper Research
- Andrea Gröppel-Klein
- Ch 4 From Bottom-Up to Top-Down in the Store Environment: Multisensuality Using the Example of Background Music
- Georg Felser and Patrick Hehn
- Ch 5 Looked at and Bought? How Extrinsic and Intrinsic Product Characteristics Influence Food Purchases
- Claudia Symmank
- Ch 6 Identifying Brand Values and Staging Them Multisensually
- Karsten Kilian
- Ch 7 Synthesis: Multisensory – Perception with All Senses
- Gunnar Mau, Markus Schweizer and Agnes Fleischer
- Ch 8 Retail in Times of New Work: Thoughts on the Renaissance of Stationary Trade
- Martin Kiel and Markus Schweizer
- Ch 9 Selling Comes from Understanding: Retail Is Always the Encounter of People
- Bert Martin Ohnemüller
- Ch 10 Stationary Retail from the Perspective of Digital Natives
- Philipp Riederle and Markus Schweizer
- Ch 11 The Trust Advantage of Stationary Shops
- Cornelia Diethelm
- Ch 12 Best Practices for AI in Retail: Also for Multisensory?
- Gerrit Heinemann, Kerstin Sonntag and Marcus Groß
- Ch 13 Digital Presence in Physical Shopping: From a “Benefit-Oriented Approach” to Successful Customer Engagement
- Pierre Gervais Farine
- Ch 14 Consumer Experience Through the Use of Mixed Reality in Shopping Environments
- Christian Zagel
- Ch 15 Synthesis: Phygital – The Dawn of a New Age of the Senses
- Gunnar Mau, Markus Schweizer and Agnes Fleischer
- Ch 16 Turning a Shopping Location Into a Brand!
- Hermann W. Braun
- Ch 17 New Customer Acquisition and Lasting Customer Loyalty Through Holistic Branch Design
- Birgit Schröder
- Ch 18 The New Goldmine: The Perfect Customer Portal in the Physical World
- Marion Marxer
- Ch 19 Staging Luxury Brands Multisensually at the Point of Sale
- Karsten Kilian and Alina Hacopian
- Ch 20 Multisensory in Implementation: From Corporate Strategy to Holistic Store Concept
- Hannah Sondermann
- Ch 21 LAGO by the Lake: Shopping Experience with All Senses
- Peter Herrmann
- Ch 22 Accompanied from World to World: Multisensory in a Supermarket Using the Example of Swiss Migros
- Christoph Oriet
- Ch 23 Creating Value Through Value Creation: How the Stationary Grocery Trade Creates Added Value for Its Customers in Times of Online Competition
- Philipp Rieländer
- Ch 24 Learning Journey to Optimise the Sales Floor: How to Use Our Understanding of Customer Behaviour
- Jan Hillesland
- Ch 25 Brand-Adequate Implementation of Plant Tours: An Approach to Analyse the Opportunities and Risks of Multisensual Brand Communication Using the Example of the BMW Plant in Leipzig
- Evelyn Kästner
- Ch 26 Synthesis: Total Store – Thinking and Acting Holistically
- Gunnar Mau, Markus Schweizer and Agnes Fleischer
- Ch 27 Agile Organizational Concepts for Retail Companies in Times of Digitalization: Design and Management of Agile Organizational Structures for More Competitiveness in the Face of Changing Customer Needs
- Martina Peuser
- Ch 28 Customer Centricity as a Management Guideline
- Johannes Ceh
- Ch 29 Culture Change: Challenges and Success Factors for Digital Transformation
- Svenja Reinecke and Tobias Krüger
- Ch 30 Culture Change 4.0: The HEINE Transformation in the Digital Age
- Jürgen Habermann
- Ch 31 Glasses in a Design-Savvy Environment with Fashionable Competence
- Kilian Wagner and Markus Schweizer
- Ch 32 Synthesis: Mindset – Anchoring Customer Centricity in the Company
- Gunnar Mau, Markus Schweizer and Agnes Fleischer
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-38227-8
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DOI: 10.1007/978-3-658-38227-8
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