Retail in Times of New Work: Thoughts on the Renaissance of Stationary Trade

Martin Kiel () and Markus Schweizer ()
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Martin Kiel: the black frame. think tank
Markus Schweizer: Holistic Consulting GmbH

Chapter 8 in Multisensory in Stationary Retail, 2023, pp 133-140 from Springer

Abstract: Abstract In order to offer customers a feel-good atmosphere in stationary retail, this must be wanted with all its consequences so that it can be authentically felt by the customer. Martin Kiel therefore pleads for retail to return to synchronous communication. People need people, otherwise they might as well be served by robots. At the same time, employees as people have needs that must also be taken into account in the age of New Work. For this to succeed, work processes must also be thoroughly rethought and, if necessary, adapted.

Date: 2023
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DOI: 10.1007/978-3-658-38227-8_8

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