Selling Comes from Understanding: Retail Is Always the Encounter of People

Bert Martin Ohnemüller ()
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Bert Martin Ohnemüller: neuromerchandising group

Chapter 9 in Multisensory in Stationary Retail, 2023, pp 141-147 from Springer

Abstract: Abstract Well-being as a success factor for Retail? The true success driver of the future is the ROK, the “Return on Kindness.” This article shows why it is so important for a positive shopping experience that not only customers but also employees feel good in a stationary store; emotions are an universal language and they are very contagious – the negative as well as the positive ones. If you avoid negative emotions and instead welcome your customers into your store with a good mood, it pays off. Why this is so and what processes are going on in our body, you can read here.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-38227-8_9

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DOI: 10.1007/978-3-658-38227-8_9

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