Culture Change 4.0: The HEINE Transformation in the Digital Age

Jürgen Habermann ()

Chapter 30 in Multisensory in Stationary Retail, 2023, pp 441-451 from Springer

Abstract: Abstract This chapter deals with the digital transformation of Heinrich Heine GmbH in the period from 2015 to 2019. The question is how relevance can be achieved sustainably with female customers – and this in a competitive environment characterized by GAFA companies. In this article, the main measures of the implementation are described, evaluated and, finally, the learnings of the digital transformation of Heine are summarized.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-38227-8_30

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DOI: 10.1007/978-3-658-38227-8_30

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