The New Goldmine: The Perfect Customer Portal in the Physical World

Marion Marxer ()
Additional contact information
Marion Marxer: marxerevolution GmbH

Chapter 18 in Multisensory in Stationary Retail, 2023, pp 261-280 from Springer

Abstract: Abstract Personal encounters are unbeatable. In many ways. Here you will learn how to turn a store project into the ultimate portal. The success characteristics for a distinctive store personality are highlighted as well as hip current trends that will give you the decisive kick. You will receive guidance and the necessary tools to launch groundbreaking new store types that create value on all levels: for you as an entrepreneur (cost efficiency), for your employees (identification) and the people who walk through the portal (enthusiasm). Many thanks to Tom Zürcher (textertom.ch) for liquefying dry marketing texts as well as to Gerald Marxer, Fabienne Lemaire and Philipp Elkuch from LKW for the groundbreaking project ( https://energieladen.lkw.li/ and https://bit.ly/2xfObR4 ) and the permission to publish information about the project.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-38227-8_18

Ordering information: This item can be ordered from
http://www.springer.com/9783658382278

DOI: 10.1007/978-3-658-38227-8_18

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().