Glasses in a Design-Savvy Environment with Fashionable Competence

Kilian Wagner () and Markus Schweizer ()
Additional contact information
Kilian Wagner: VIU Eyewear
Markus Schweizer: Holistic Consulting GmbH

Chapter 31 in Multisensory in Stationary Retail, 2023, pp 453-461 from Springer

Abstract: Abstract When you enter a nondescript office in a Zurich neighborhood, you feel like you’re in the middle of the living room of a hipster shared apartment. Between the table football game, kitchenette and lounge area, friends are passionately working on an idea to inspire the fashion-conscious glasses wearer. What is remarkable is the lightness that is in the air, even with now over 50 flagship stores, and with which the services are smoothly adapted to the needs of potential customers. The business model features a clearly recognizable script from the brand core to the store design – carried by the entire community and the pioneering spirit. A positive energy that is missing in many traditional retailers.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-38227-8_31

Ordering information: This item can be ordered from
http://www.springer.com/9783658382278

DOI: 10.1007/978-3-658-38227-8_31

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().