Synthesis: Total Store – Thinking and Acting Holistically

Gunnar Mau (), Markus Schweizer () and Agnes Fleischer ()
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Gunnar Mau: DHGS Deutsche Hochschule für Gesundheit und Sport
Markus Schweizer: Holistic Consulting GmbH
Agnes Fleischer: Holistic Consulting GmbH

Chapter 26 in Multisensory in Stationary Retail, 2023, pp 389-395 from Springer

Abstract: Abstract If you look at multisensory technology on a higher level, you quickly encounter the total store approach. The sensory stimuli are configured in such a way that on the one hand the value proposition is optimally expressed and on the other hand the customer feels comfortable in the space. This requires customer-centric thinking or empathy in order to harmonize the individual design elements. An undertaking that can quickly lead to a complexity trap. The presented methods and tools can help to make the Total Store manageable in practice. Categories are no longer polished to a high gloss individually, but coordinated with each other and brought together to form a (multi-sensory) work of art.

Date: 2023
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DOI: 10.1007/978-3-658-38227-8_26

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