Benefits: What AI Can Do for Sales

Livia Rainsberger
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Livia Rainsberger: WISSENCE

Chapter 2 in AI - The new intelligence in sales, 2022, pp 17-34 from Springer

Abstract: Abstract Artificial intelligence is the perfect answer to many challenges of modern sales. Its numerous advantages can be summarized on several levels: It not only generates new business opportunities and enables a better understanding of customer needs, but also takes over manual tasks and increases the productivity and effectiveness of sales and planning activities. With its diverse analysis options, it generates useful insights from data, makes them available to sales independent of time and location, and even makes concrete recommendations for action to achieve goals. It accesses diverse data in different systems and transforms it into a valuable source of information for sales. In this way, it solves one of the biggest challenges facing sales in digital times: the high volume of data, which is difficult to manage.

Date: 2022
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DOI: 10.1007/978-3-658-38251-3_2

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