Looking to the Future: How AI Will Change the Sales Role

Livia Rainsberger
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Livia Rainsberger: WISSENCE

Chapter 5 in AI - The new intelligence in sales, 2022, pp 103-113 from Springer

Abstract: Abstract Artificial intelligence is both a tangible reality and a vision of the future. It is already fundamentally changing sales processes and activities and requires new skills from sales organizations and sales staff. In the long term, it will eliminate a number of roles in sales and transform the remaining ones. No stone will be left unturned, but that’s a good thing. Because with its possibilities, artificial intelligence opens up new potentials for sales and addresses modern customer needs and expectations in a more targeted way, thus enabling sales to do its job better than ever before and have a lot of fun in the process.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-38251-3_5

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DOI: 10.1007/978-3-658-38251-3_5

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