What to Do: Recommendations for Action for Sales Organizations

Livia Rainsberger
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Livia Rainsberger: WISSENCE

Chapter 6 in AI - The new intelligence in sales, 2022, pp 115-144 from Springer

Abstract: Abstract Anyone who wants to implement artificial intelligence in their own sales department must first ensure the right perspective in the context of a strategic approach. Various AI specifics have to be taken into account, regardless of whether it is the development of the AI strategy, the creation of technological and organizational prerequisites for the AI implementation or the criterias of the first AI project. Introducing AI into sales organizations is not a stand-alone project, but an AI journey if you want to take real advantage of the many opportunities AI technology offers. This journey should start thoughtfully and be strategically planned.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-38251-3_6

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DOI: 10.1007/978-3-658-38251-3_6

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