The End of Sales as You Know It Today

Claudia Thonet

Chapter 2 in The Agile Sales, 2023, pp 17-27 from Springer

Abstract: Abstract Not only digitalization, but also B2B and B2C customers are forcing sales to transform. In this chapter, you will not only learn about important trends and forecasts, but also find good starting points and levers for success that you can use for the change despite the existing contradictions.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-38286-5_2

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DOI: 10.1007/978-3-658-38286-5_2

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