Agile Culture Change in Sales

Claudia Thonet

Chapter 5 in The Agile Sales, 2023, pp 77-109 from Springer

Abstract: Abstract Without changing the culture, methods and structures will not have the desired effect. In this chapter, you will learn to realign your culture using the lighthouse model. Building on this, you can use the Canvas to develop a modern sales strategy and implement the agile principles. The horizons framework and the altitudes will give you the right orientation.

Date: 2023
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DOI: 10.1007/978-3-658-38286-5_5

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