Outlook: There Is No Way Back

Livia Rainsberger
Additional contact information
Livia Rainsberger: WISSENCE

Chapter 5 in Digital Transformation in Sales, 2023, pp 269-273 from Springer

Abstract: Abstract The sales world has undoubtedly changed and will continue to be in constant flux. This is because the drivers of digitalization are mutually reinforcing and driving change unwaveringly, thus requiring the development of an agile transformational capability in organizations. Transformation is not something that is implemented once. It will become a core activity in sales of the future, consequently transformation processes must become an integral part of sales processes. To stay relevant, companies must develop competencies to respond repeatedly and ever more quickly to changes in customer needs and expectations, which requires a continuous process of change. And to be at the forefront, organizations must go one step further and learn to anticipate customer needs.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-38887-4_5

Ordering information: This item can be ordered from
http://www.springer.com/9783658388874

DOI: 10.1007/978-3-658-38887-4_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().