Product and Service Aspects in Sports Marketing

Manfred Bruhn () and Peter Rohlmann ()
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Manfred Bruhn: University of Basel
Peter Rohlmann: PR MARKETING

Chapter Chapter 4 in Sports Marketing, 2023, pp 37-47 from Springer

Abstract: Abstract This chapter focuses on product and service policy in sports marketing. First, the range of services of the sports provider is presented. This gives an overview of the product and service offerings of the sports provider within the framework of the marketing concept. On the other side are the various services of the marketing partners, which are shown in detail. Based on offerings and compensations, the corresponding contracts are concluded in sports sponsorship. The service offerings are the central sales drivers in the marketing concept of the sports providers. Throughout the chapter, the perspectives of the rights owner in sport as a provider and the rights user as a demander are taken.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-39122-5_4

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DOI: 10.1007/978-3-658-39122-5_4

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