Sports Marketing

Manfred Bruhn () and Peter Rohlmann ()
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Manfred Bruhn: University of Basel
Peter Rohlmann: PR MARKETING

in Springer Books from Springer

Date: 2023
ISBN: 978-3-658-39122-5
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Chapters in this book:

Ch Chapter 1 Introduction

Manfred Bruhn and Peter Rohlmann

Ch Chapter 2 Sports Marketing at the Center of Various Markets

Manfred Bruhn and Peter Rohlmann

Ch Chapter 3 Basics of Sports Marketing

Manfred Bruhn and Peter Rohlmann

Ch Chapter 4 Product and Service Aspects in Sports Marketing

Manfred Bruhn and Peter Rohlmann

Ch Chapter 5 Prices and Contracts in Sports Marketing

Manfred Bruhn and Peter Rohlmann

Ch Chapter 6 Communication Topics in Sports Marketing

Manfred Bruhn and Peter Rohlmann

Ch Chapter 7 Sales Channels in Sports Marketing

Manfred Bruhn and Peter Rohlmann

Ch Chapter 8 Perspectives of Sport—Opportunities and Risks in Sports Marketing

Manfred Bruhn and Peter Rohlmann

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-39122-5

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DOI: 10.1007/978-3-658-39122-5

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